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Kini
CORE BRAND ASSETS
Brand Identity
Packaging Design
Kini is a locally sourced cloud kitchen dedicated to providing nutritious meals to individuals aiming for healthier eating habits. Many of their customers lead busy lives with full-time jobs and high-stress routines, making it difficult to prepare well-balanced meals that require time and mental effort.
We viewed Kini as a gateway to the realm of fresh, locally sourced cuisine, emphasizing the five sensory colors integral to defining the food system. Understanding that 'you eat with your eyes first,' we opted for transparent packaging to align with our vision.
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