Balance & Beyond
CORE BRAND ASSETS
Brand Identity
Brand Strategy
Brand Guidelines
Brand Communications
Photography
Website UI/UX
Shilpa V. Amin is a Nutritionist & Wellness Coach. Her mission is to step away from fad diets (and diets in general) and introduce healthy and better eating habits for all her clients. Using compassion, empathy, and scientific knowledge, Shilpa believes in a holistic treatment that fulfills her clients every step of the way.
The primary focus during the design process was to highlight the letter 'B' to create balance. Balance is important not just for our bodies but also for our minds. Using the letter repeatedly in the logo shows that when things stay the same, they create a strong sense of consistency required to make the lifestyle change required.
